An image, a memory

The name is important, but the picture which goes with it is also essential to memorizing.

Animals can be very helpful but many wineries go further and give birth to concepts coming right out of the imagination: a silhouette, a piece of art... or even this bunch of flowers enclosed in a monkey wrench!

A story to remember

Telling a story is as important as the name or the picture: a short text explaining the Foxeys Hangout name or giving the reasons to call a cuvee Fifth Leg are other ways of making the consumer remember... tell a story, strike the attention, create the desire...

The "peel and remember" label

The "peel and remember" label is an effective way to help the consumer remember a name, a picture, a story. Just peel the piece of paper out of the back label and take with you the name of the wine, of the brand and the web site... to foster curiosity and make a tasting be a little bit more funny and interesting...