Help, educate, and make it easier...

At cellar doors, point of sales or through books, Australia proposes others ways to educate the consumer and help people to discover, taste and appreciate wines.

Free lessons offered by some wineries to visitors: at certain times of the day, everyone can follow the technical explanations given by a winemaker, who takes a few minutes to gives details about the basics of the wine.

Another method: the opportunity for the visitor to label himself a few bottles. A participation which often brings a purchase.

On points of sales, some of the large wine groups offer entertaining, informative and educative solutions for the consumer.

The Wine Bar is one of them: a large display presenting the group's whole range of wine, giving information on cuvees, grapes, estates and regions and also on food and wine matching. It helps people to choose wine, with a Wine of the Month and special offers.

One can regret that the size of the display takes over the other wines, especially independent ones, but it is interesting to see how effective this is!

Among the many books about wine, some combine simplicity, effectiveness, modernity and humour.

Thirsty Work by Matt Skinner is one of them, a passionate approach to wine, whose objective it is to explain, give some keys to a better understanding and appreciation of wine.

To look at wine sideways, read it!