Aesthetic packagings

In Chile, packaging is serious and sober, going to the essential and very often creative and original, for premium wines also.

Marketing isn't very visible on most of the cuvees. In Chile, wines tell stories: estate or wine names linked to the country's history or its ethnic groups, especially Mapuche; names linked to the stars or the situation of Chile as an ideal country to observe the sky (Altaïr, Sideral, A Crux).

In Chile, the wine industry adapts packaging to the international market and can without any problem choose to change the graphic elements of a wine or the name of a cuvee according to the demand.

Same approach concerning how to close the bottles: a large majority of Chilean wines do have a cork, but this can be changed to a screw cap if needed. An important adaptation to the international markets, as most of the high quality wines in Chile are exported.