Trade & Marketing relationships
We identify the key success factors for implementing your Trade strategy. We guide you through setting up connection points with your target audiences to generate client loyalty. We help you develop your relationship with target audiences in order to increase your visibility. We design, produce and organise every single event in a spirit of innovation and creativity, with the aim of marking a difference and creating an impact and an emotional response.
CONCEPTS AND RECOMMENDATIONS
Archive work and historical research. Recommendations for working procedures and guidance: sorting, gathering information, indexing and conservation. Consultancy in brand DNA and enhancement. Creating and implementing tools and media: exhibitions, events, books and brand publications. Implementing digital consultancy platforms.
Events management and creating brand content. Recommendation of venues, identification of target audiences, project management. Stand design. Organisation, deployment and operational guidance. Events communication.
CONSULTANCY IN TRADE RELATIONSHIPS STRATEGY
Activation of our Trade database bringing together all the influencers or buyers in all circuits, on-trade, selective circuit, on-premise, off-trade, wholesale, cash & carry.
Connection and emarketing to target BtoB audiences: commercial agents, off-trade buyers, wine merchants, sommeliers, consultants, bartenders, mixologists.
Implementation of training programs and brand ambassador activation programs.